The best visual effect of the information sign system can provide passengers with the most effective route-limiting functions, including instructions, warnings and other related information, and its design should follow the following main design principles.
eye-catching design principles
The information signage system of the passenger station mainly conveys information through vision, and its function is directly affected by the effect of visual communication. Therefore, the design of the signage system must follow the eye-catching design principles. The requirement of the principle of conspicuousness is that in the process of sign design, the sign should have a strong visual impact on the passenger flow in the passenger station environment, and quickly capture the eyes and attention of the passenger flow at the first time.
The visual principle and the color principle show that the color of the object is the first to cause people's visual sensitivity, so the processing of color is the key to the eye-catching design of the logo. Therefore, we can make full use of these theories to make the logo system design striking. The color with high purity or the color combination with strong contrast is very attractive. Using this color principle to apply a color different from the overall background space of the station to the information sign system will give an excellent emphasis and highlight to the sign part. Effect. Simple logo graphics and text with a large area of bright background color will effectively highlight the visual effect of the logo. The 180-degree complementary contrast of colors can effectively improve the stimulation of the logo. It is beneficial to push the two colors to each other, making the red more red and the green more green, so as to better attract people's attention. In addition, the treatment of space, the contrast of materials, the use of lighting and many other techniques can help make the sign the visual center of the station space environment and the visual focus of the passenger flow.
Another aspect of the principle of conspicuousness is that the information carriers such as words and symbols that reflect information must meet certain size requirements, so as to ensure that the flow of passengers is beyond a certain distance, especially in the places where the orientation and direction must be judged. can see, see clearly.
The principle of conspicuousness also requires that the identification system must be clearly distinguishable, that is to say, the information identification system of the passenger station must be easily distinguishable from facilities such as advertisements, posters, posters, commercial signs, etc., so as to prevent passengers from being confused and affecting the function of the sign. play. For example, the signs at the entrances and exits of some passenger stations in China are not as eye-catching as the billboards next to them in terms of size or color, so that the first time passengers see commercial service areas such as KFC and McDonald's, The information required for the purpose of the ride is elusive. Generally speaking, such problems can be solved by different design styles, design forms or setting different positions.
Design Principles of Simplicity
The design principle of simplicity is one of the basic principles of all visual communication design, and it is also one of the basic principles and requirements of the design of the passenger station information sign system. and assurance of understanding of the identification information.
Generally speaking, passengers have a distinctive feature when reading the sign information, that is, they read while moving. In this way, the orderly, rapid and continuous flow and evacuation of passengers outside and inside the station can be effectively guaranteed. The visual principle shows that movement In this state, people's eyesight will be appropriately reduced. In the crowded and moving behavior of passengers, if passengers need to pause or stop for a long time because of poor readability of the sign information, it will cause unnecessary congestion of people, which affects It has the function of effective and rapid personnel evacuation with information identification.
The principle of simplicity of the information identification system requires that the text and graphics used for the information carrier must be simple and direct. In order to speed up the reading and comprehension of passengers, the identification should use simple, clear and well-known standard terms, and remove some optional words as much as possible. The text and graphics should be quite simple and easy to understand and accept, and it should also ensure that this understanding and acceptance can be applied to passengers of various levels.
The principle of simplicity of the information identification system also requires that the text and graphics used to reflect the information must be correct and clear. On the one hand, the information conveyed by the logo text and graphics to passengers must be in line with the actual situation, and the correctness must be ensured, and wrong information will bring serious consequences; Use ambiguous text and graphics.
In addition, the principle of simplicity of the information identification system also has certain requirements on the information quantity and information quality of the identification. The principle of visual capacity shows that the visual information capacity that human eyes can accept in a certain period of time is certain. If the information volume and information density of the logo are too large, it will cause inferior stimulation of visual perception, which will directly affect the function of logo design. If the information of the sign is too complex, passengers will have to choose, confirm and remember among a lot of information, which will bring inconvenience to people's positioning and orientation; if the information of the sign is too small, it may affect the sign information comprehensiveness. Therefore, the logo should have a reasonable and scientific amount of information. As for the information quality of the logo, it mainly refers to the organization and setting of information carriers such as text and graphics. The logo should pay attention to the arrangement and combination of information symbols in shape and composition, which is in line with people's reading habits and the order of sight movement. The neat and orderly arrangement and combination of information symbols will help to reduce the gaze time and reading comprehension speed of passengers.
normative design principles
As a public activity space, the railway passenger station determines that it often gathers a large number of unspecified public people. Therefore, the design of the passenger station information identification system that provides the necessary information to the public must follow the normative design principles. Normative means that the information carriers used to express information content, such as words, languages, graphics, symbols, etc., must comply with relevant national norms and standards during logo design, and traditional Chinese characters, handwritten characters, self-created symbols, etc. should not be used. An information carrier expression that may negatively affect passenger acceptance and understanding. Because only in compliance with normative design principles, can the information transmitted by the sign system be accepted and understood by the vast majority of passengers.
